Uber Campus Safety

Partnering with Uber’s Social Impact team, the 2024 Campus Safety Series launched as a multi-campus tour across the U.S., designed to empower students through education, engagement, and shared experience. As Senior Lead Producer, I oversaw program production - developing and executing an immersive Safety Experience Hub at each stop, featuring interactive games, safety education, branded takeaways, and ride vouchers tailored to meet students where they are. The initiative extended beyond the physical activation through a student-led social campaign and brand ambassador program, amplifying student voices and reinforcing Uber’s campus safety message through authentic, peer-driven engagement.